UI and UX Design

Whether you’re redesigning a local authority site, streamlining complex service journeys, or unifying multiple departments into a single digital platform, our UI and UX approach ensures clarity, consistency, and compliance — all built on the flexibility of WordPress.

Understanding UI and UX Design in Public Sector Website Projects

Designing for the public sector is about more than aesthetics — it’s about service delivery. Citizens, staff, and stakeholders must be able to navigate your digital estate confidently, regardless of age, ability, or device. Every click, form, and interaction needs to feel simple and purposeful.

That’s where UI (User Interface) and UX (User Experience) design come in. A well-crafted user experience reduces confusion, improves task completion, and increases trust in your services. A thoughtful interface makes information more accessible, services more discoverable, and your website more inclusive — all while meeting WCAG accessibility standards and government design guidelines.

At 6B, we see design as a tool for impact. Whether your users are booking appointments, finding local resources, reporting issues, or accessing healthcare content, we ensure the experience is seamless, user-friendly, and designed to scale with future needs.

Our UI and UX Design Approach

Our process begins with understanding your audience. We work with you to identify key user groups — including residents, business owners, internal staff, and vulnerable or digitally excluded users — and map their journeys across your site and services.

Through workshops, analytics, user interviews, and accessibility reviews, we uncover blockers, pain points, and areas of opportunity. We then create wireframes, journey maps, and interactive prototypes to test ideas early — gathering feedback from real users and stakeholders before anything goes live.

Accessibility is embedded from day one. We follow WCAG 2.2 standards and design for keyboard navigation, screen readers, and assistive tech — ensuring your site works for everyone. Our UX principles focus on clarity, plain English, and mobile responsiveness, while our UI work brings consistency, visual hierarchy, and strong branding across all touchpoints.

Using WordPress as the foundation, we also design with CMS editors in mind — ensuring back-end usability matches the simplicity of the front-end experience.