Content Migration

Whether you’re consolidating multiple council sites, updating departmental content, or migrating complex archives, our team manages the process end-to-end — minimising risk and preserving data integrity.

Understanding Content Migration in Public Sector Website Projects

Public sector websites often contain vast amounts of critical information — from policy documents and forms to news updates and service guides. Migrating this content is not just a technical task; it’s a strategic process that ensures continuity, accessibility, and compliance.

Poorly managed migration can result in broken links, lost documents, inconsistent formatting, and accessibility issues that frustrate users and damage trust. With regulations like WCAG and GDPR in play, meticulous content handling is essential.

At 6B, we understand the challenges of public sector content migration: multiple sources, varying formats, legacy platforms, and strict quality standards. Our approach is designed to preserve content accuracy, maintain SEO value, and enhance usability on your new WordPress site.

Our Content Migration Approach

We start with a thorough audit of your current content landscape — identifying source systems, content types, volume, and quality. We work with your teams to prioritise what needs migrating, archiving, or retiring, ensuring the new site remains focused and user-friendly.

Using a combination of automated tools and manual review, we carefully extract, transform, and import content into WordPress — preserving metadata, formatting, and attachments where possible. Our process includes rigorous quality assurance checks to catch errors, fix broken links, and ensure accessibility compliance.

We also help map redirects and preserve SEO rankings, minimising disruption to existing web traffic and search engine performance. Throughout, we maintain clear communication, keeping stakeholders informed and involved.

Finally, we train your content editors on how to manage and update the migrated content within WordPress — ensuring your teams are empowered to keep your digital services fresh and compliant.