ITV

Replatforming ITV’s Global Content Operations with a Scalable, High-Performance WordPress Build

Background

ITV Content Services sits at the heart of ITV’s global media supply chain, providing specialist services including content processing, versioning, distribution, and archive management. The division supports a wide network of partners — from production companies and studios to international broadcasters and OTT platforms — and plays a vital role in delivering content to global audiences.

As ITV continues to expand its B2B media infrastructure, the Content Services division required a new digital platform to better communicate its capabilities, support partner engagement, and align with ITV’s enterprise-grade digital standards. 6B was appointed to design and develop a fully bespoke WordPress solution — fast, secure, flexible, and built to scale with the demands of a global media leader.

The Need

The legacy website lacked flexibility, visual impact, and the backend control needed by internal teams. Content updates required development input, while navigation and layout constraints made it difficult to present complex services or demonstrate ITV’s operational depth. As a result, the site underperformed in stakeholder engagement and search visibility.

ITV Content Services needed:

A fully custom WordPress CMS to manage structured service content, workflows, and partner case studies
A modern, responsive design aligned with ITV brand guidelines
Enterprise-grade performance, security, and accessibility
Integration readiness for future CRM, analytics, and lead-gen tools
Intuitive publishing tools that allow non-technical staff to update content quickly and independently

The platform had to represent ITV’s technical credibility while being lean, secure, and easy to maintain.

The Solution

6B delivered a fully bespoke WordPress platform, developed using clean, scalable code and a custom component library designed around ITV Content Services’ core messaging. We implemented structured content types and flexible ACF-powered blocks to give internal teams full control over service listings, thought leadership content, case studies, and technical workflows.

The platform was built from the ground up — no page builders, no bloated themes — ensuring maximum performance and security. We focused on semantic HTML and accessible markup, with a responsive front-end optimised for modern Core Web Vitals benchmarks.

Performance enhancements included server-side caching, critical CSS loading, and lightweight asset handling. ITV’s internal technical teams were consulted to ensure deployment aligned with corporate hosting infrastructure and security protocols.

6B also created reusable templates and content modules that reflect ITV’s visual identity, enabling faster page creation without sacrificing consistency. The CMS supports role-based publishing workflows, ensuring appropriate content governance across internal stakeholders.

The build was delivered in an agile, collaborative process, with ITV stakeholders involved in sprint reviews, QA testing, and CMS handover sessions. Post-launch, 6B provided training and documentation to ensure seamless internal adoption.

The Impact

The new platform has repositioned ITV Content Services as a technically sophisticated, globally active partner in content delivery. Internally, the CMS now allows rapid content updates and campaign launches without developer support — accelerating publishing timelines by more than 60%.

The site is fully aligned with ITV’s enterprise-grade expectations — from accessibility and security to brand governance — and serves as a central channel for B2B engagement, thought leadership, and inbound activity.

With a scalable technical foundation in place, ITV Content Services is now better equipped to evolve its digital strategy, launch future integrations, and strengthen its position in the international media supply chain.

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